Keynote Theatre 15

Hosting leading care business experts, our Keynote Theatre are full of successful and acclaimed speakers who have each achieved and succeeded in the care, residential and nursing home sectors. Speakers will share their expertise and experience to offer advice and guidance upon the current challenges facing care businesses, while also discussing the future outlook of the industry.

This agenda is from the 2018 show. The 2019 agenda is to be announced closer to the show.

Wednesday 25th April

Thursday 26th April


11.00 - 11.30

Jeremy Huband

Care homes: Developing your asset

How to improve your business face to market to maximise opportunity i.e internet, presentation of the home, development and expansion opportunities.


11.45 - 12.15

Vic Rayner

Equality, Diversion and Inclusion – People at the Heart

In recent times there has been a growing focus on how the care sector addresses issues associated with equality, diversity and human rights. The welcome focus on this agenda is coming from a range of quarters, including the Dementia Action Alliance, The Care Quality Commission and the British Institute on Human Rights. It is critical, therefore, that care providers are confident in their understanding of how best to support people using services and their workforce in ways that focus on the importance of creating and sustaining inclusive communities.


12.30 - 13.00

Priya Chauhan

How to Build a digital Marketing plan

Learn about the importance of digital marketing for businesses and your own career, and get top tips from Google on how to build a business online.


13.15 - 13.45

Debbie Le Quesne

Working in Partnership, to put Service Users first

Everyone wants to put Service Users first and provide personal care, yet the entire adult care echo system has different challenges which mean we all end up compromising our aim. If we worked together could we help each other to achieve our main goal. What do we need to do to work in partnership and what have we got to lose?


14.00 - 14.30

Sue Brewin & Raj Kapoor

How should you respond to distressed behaviours in people with dementia?

What is distressed behaviour and who experiences it? We will look at this from the view point of people living with dementia, family members and staff and how they weave together.


14.45 - 15.15

Aaron Ingham

Implementing Dementia Care Coaches in Care Homes

Over the last 12 months, the Abbeyfield Society has taken a fresh look at dementia care training. This presentation describes the process and impact of the implementation of an evidence-based coaching/education intervention (Brooker et al. 2015) on staff and residents.


15.30 - 16.00

Adam Hutchison

Empowering Care Sector Workforce – Enhancing Retention for improved care outcomes

How the impact or empowerment and engagement of a care sector workforce can have a dramatic effect on long term retention, development and engagement of staff. Helping to imbed new themes and key strategies can create improved care outcomes through consistency and continuity. A look at ways we can all improve together as a sector.