David Glenwright

JC Social Media

Graduating in 2012 with a degree in War Studies, David has been applying the art of strategy to social media ever since leaving university, where he won multiple awards for using social media to improve student union transparency.
Having previously worked as an account manager,

David has hands-on experience in working with clients from single-person outfits to national organisations. He has designed and implemented a wide range of social strategies and campaigns, from the launch of a real-time feedback service for hospitals to coverage of the largest beer festival in the UK.

David now heads up the company’s training department, working with clients who manage their own social media to ensure they are getting the most out of their digital activity. This can range from audits that assess how the client’s industry uses social; to bespoke one-to-one training courses that help the client use platforms in a way that will help achieve their own objectives.

In his spare time he volunteers as the digital engagement advisor to the Campaign For Real Ale, the largest consumer group in Europe, working with the campaign at all levels to support volunteers and ensure that national campaigns are broadcast through social to maximum effect.

Read more about JC Social Media here...

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Leads not likes – building a social media strategy that works

Social media has become an integral part of marketing strategies for companies of all shapes and sizes. Its popularity as a tool to connect and engage with customers has been widespread though, meaning places like LinkedIn and Twitter are becoming increasingly crowded and harder to make an impact on. This session looks at how you can adapt your social media strategy to stand out from your competitors and generate genuine interest in your products and services, rather than absent-minded likes. With a few tweaks and as little as an hour or two a week, you can adopt a proactive strategy to identify and engage with prospects; create content that people actively want to interact with; and turn social media into an indispensible part of your business marketing plan.